Packaging inventor to star in tonight's Dragons' Den

Josh Brooks, packagingnews.co.uk, 26 August 2009

 

A packaging inventor is due to appear on BBC's Dragons' Den tonight seeking investment to develop a pump spray that works at any angle.

 

Michael Pritchard, an inventor from Ipswich, Suffolk, will pitch to the millionaire entrepreneurs for cash to bring his Anyway dip tube to market.

 

According to Pritchard, the dip tube differs from others on the market because it allows a consistent spray when the pack is held at any angle..

 

Rather than having a single hole, the tube has millions of tiny holes along its length, meaning that as long as the liquid is in contact with any part of the tube it will work. It also promises to cut product wastage.

 

Pritchard described the Anyway, which he invented in his kitchen, as "a simple solution".

 

"[It] will give consumers more for their money and a product, packaged in a user-friendly spray, and manufacturers can help the environmental credentials, with products that create significantly less waste," he said.

 

Pritchard's appearance on Dragons' Den comes almost a year after recycled box firm The Tiny Box Company secured a £60,000 investment from Theo Paphitis and Peter Jones.

 

The show will be screened on BBC2 at 9pm tonight. For more, see tomorrow's packagingnews.co.uk Daily Bulletin.