Rexam predicts Prodigio growth

Jill Park, packagingnews.co.uk, 22 January 2009

 

Rexam expects demand for its Prodigio lotion pump to grow over coming months following its adoption by two leading European skincare brands.

 

Bottega Verde and Kelemata have launched Uomo Energy Power anti-wrinkle, anti-stress formula and Victor, an anti-fatigue cold cream, in the pack respectively.

 

Rexam customised the actuator tank for both customers.

 

Prodigio is fitted with polypropylene and polyethylene components. It incorporates a 100% recyclable pump designed using Rexam's proprietary CleanPoint technology.

 

CleanPoint incorporates a mechanically-closed actuator channel that keeps the lotion exit clear of build up from even the most viscous formulations.

 

Product manager of lotion for Rexam personal care Virginie Lemeunier highlighted the fact that the Prodigio has a large decoration area.

 

"We expect worldwide usage of Prodigio to grow in the months ahead, in men's and women's products ranging from mass market to prestige," she added.

 

Rexam personal care serves the fragrance, beauty, personal care and home products markets and falls under Rexam's plastics division.