Evolve Beauty adopts M&H recycled-plastic bottles

Simeon Goldstein, packagingnews.co.uk, 02 November 2009

 

M&H Plastics is using 100% recycled PP and HDPE to create bottles and jars for eco-beauty products firm Evolve Beauty.

 

Evolve Beauty is a range of 12 skin, body and hair products and opted for the lightweight recycled plastic bottles to create a bottle that looks good while being kind to the environment.

 

Evolve Beauty managing director Laura Rudoe said: "Evolve Beauty is about being eco smart. M&H worked closely with use to meet this challenge enabling us to offer beautiful sustainable yet affordable products."

 

The petal-shaped 200ml bottles for body and haircare use 100% post-consumer reground HDPE from milk bottles in a closed-loop system to ensure the material is food grade. The 100ml skincare jars are made from 100% post-industrial polypropylene.

 

M&H new business development manager Shaun Catchpole said the firm had been working for some time to use recyclable plastic recovered from the waste stream. "Evolve Beauty has demonstrated that recycled packaging can look stunning whilst being kind to the environment," he said.