Fashion trends in cosmetics packaging

       

Cosmetic products as a lifestyle consumer goods, it needs high-quality packaging materials to enhance their social status. At present, almost all kinds of materials in cosmetics packaging are used instead of glass, plastic, metal three kinds of materials are currently mainly used in cosmetic packaging container materials, cartons are commonly used for cosmetics packaging. Constantly developing new materials and new processing technologies, the pursuit of new forms has been the industry right cosmetic packaging container's development focus, so as to achieve outstanding product novelty and elegant purposes. With the packaging technology and digitization of the gradual application of cosmetics packaging needs of both protective, functional and decorative nature of the Trinity is the future of cosmetic packaging development. Cosmetic packaging future development trend is mainly manifested in the following points.

 

    1, multilayer plastic composite technologies

 

    Packaging sector has been committed to the development of a both the effective protection of cosmetic quality, but also to meet the luxurious new look and feel of needs. Today, multi-layer plastic composite technologies emerge to meet these two requirements, it enables multi-layer of different types of plastic compound together, one forming out. With the multi-layer plastic composite technology plastic packaging can be the one hand completely cut off from light, air, and to avoid skin-care products oxidation, on the other hand by combining different types of materials, in appearance was amazing visual effects and a unique feel.

 

    Moreover, multi-layer into the plastic technology to improve the hose that can be tortuous, the most popular skin care milk packaging is the hoses and bottles. Tube packaging economical, convenient, easy to carry, suitable to accommodate latex and plastics, in the past is only middle and low product packaging, and now even the best-known brands have begun to use.

 

    2, vacuum-packed

 

    In order to protect that contains fat, retinol vitamin skin care products, vacuum packaging stand out, this package has many advantages: the protection is strong, strong recovery high, convenient high viscosity skin milk use, and its high-tech advantage to enhance product grades. Prevailing vacuum-packed by a cylindrical or round body of the container plus a placement which the piston, piston or vacuum packaging shortcomings is to make packaging volume increase, which in the highly competitive skin care products packaging market is very negative, because Every brand wants through the shape and decoration to shape their own unique image. Hose system as a result can be applied to all types of containers which have sprung up everywhere, hose vacuum system is the aluminum pump features a press-down button, and oxygen density is very strong.

 

    Vacuum packaging is another important direction of development is to highlight the functionality of those who are not less complex container is more important. Now common is loaded on the distribution pump and compression cap, the allocation of pump systems because of their convenience so popular with consumers, soon to win the market.

 

    3, capsule packing

 

    Cosmetics capsule refers to the contents sealed envelope in a variety of granular soft capsule in cosmetics. Capsule capsule skin is soft, and its shape are spherical, Olive, heart-shaped, crescent-shaped and so on, and colors not only crystal clear, there are colorful pearl, and look lovable. Contents content and in the 0.2 ~ 0.3g between. In addition to skin care capsule products, there are bath use, hair and other types of cosmetic capsules.

 

    Cosmetic capsules fundamentally break the traditional bottle, box, bag, tube directly dressed contents of cosmetics packaging, which has some special advantages. Cosmetic capsules have the following four characteristics: appearance of new forms of consumer attractive and novelty; different shape can also express different themes, can be a gift to friends and relatives and unique gifts; cosmetic capsules compact, its contents is designed for single use, thus avoiding other packaging products in use that may arise during the secondary pollution; cosmetics capsule because there is no secondary pollution, so the product generally without or with little added preservatives, so that product safety is greatly improved; to bring safe, easy to use, because such products packaging features, in the consumer home use, while also suitable for vacation, travel and field work.

 

    4, green packaging trend

 

    Fresh installed in recent years developed fashion packaging trend, which refers to a one-time use of a small package. In order to prevent the rich nutrients in use due to secondary pollution rapid spoilage, the manufacturers are filling in the tiny container, once used up. However, such cosmetic products due to price too high, will not be the market mainstream products, but it is the future of fashionable luxury lifestyle brand, so there will be a stable customer base.

 

    Currently abroad in cosmetics, packaging materials selection also joined the environmental considerations, the domestic production of cosmetics are also heading in this direction. Packaging design staff at work to take into account would not only be packing material advocacy role and the protective effect, but also take into account these materials can be easily maximize recycling. For example: If a bottle of lotion bottles bottles are made of plastic and aluminum, two kinds of material composition, it should be a simple operation on, they can be separated in order to separate recycling; solid powder contents exhausted, you can buy a stripped-down The powder core to be replaced, so that the box to continue to use; While on the surface covered with plastic film for packaging carton smooth and elegant, but not recyclable, so the use of this material manufacturers by the public that the human living environment of irresponsibility; the product packaging can be rightfully labeled "This package uses recycled paper manufacturing."

 

    5, plastic bottles still occupies an important position

 

    Plastic containers advantage has been a lightweight, durable and easy to produce, at the same time through the chemist and plastic manufacturer's efforts, plastic has made the past, only glass have transparent properties. In addition, a new type of plastic bottle can be dyed various colors, even after anti-UV treatment, clarity also remain.

 

    Overall, in the packaging design, materials used, the foreign cosmetics enterprises currently than domestic enterprises more skilled, in the choice of materials is also broader and more creative. However, we believe, as the market matures, the domestic cosmetics business growth, and related materials, information resources, increasingly rich in the coming two to three years, there will be more Chinese local cosmetic companies will in the international cosmetics scene to play an important role.