Beautypack to represent Cofatech in UK

Jill Park, packagingnews.co.uk, 30 July 2009

French sampling specialist Cofatech has named cosmetics packaging specialist Beautypack as its sole UK agent.

Cofatech manufactures sample-sized sachets including the kangaroo-style Walipack, which allows brands to piggyback additional samples on a single-dose sachet.

"We decided to use Beautypack considering their knowledge of the Beauty market in the UK and their expertise," said Cofatech's Martine Landy. "The brands the company is handling do not compete with the products manufactured by Cofatech."

Beautypack will be targeting UK companies that already use sachets to promote their products within the beauty industry.

BeautyPack's stable of brands include Herman Koch for bottles, jars and sticks, Oekametall for mascara, lipsticks and lip gloss, Eisen for cosmetic sharpeners and polyethylene tube manufacturer Global Tube.

This will not be Cofatech's first entry into the UK market, having previously manufactured triangle-shaped samples for Boots.