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Innovation poor in beauty packs
Innovation poor in beauty packs
Packaging News, 02 May 2007
Designers of cosmetics packaging lack the courage to innovate, a leading design consultant told delegates at the Cosmopack trade show in Bologna last month.
Thierry De Baschmakoff, chief executive of French design agency Aesthete, cited increasing pressures on lead times as the main reason for this reluctance to invest in the time-consuming innovation process.
Speaking at a roundtable discussion, he said that taking risks, as Dior did with its Addict lipstick pack and applicator, did create successful products.
Vera Strubi, former president of Thierry Mugler Parfums and chair of the event, said innovation was necessary to maintain the inspirational quality of cosmetics packaging.
Representatives from Rexam Dispensing and YSL Beaut were among those at the event, entitled Combining creativity with technical and economical constraints.

The event coincided with the launch of the BeautyFull Club, an international think-tank for the cosmetics packaging industry.

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