World Design: Bright ideas and fruity formats

Packaging News, 07 May 2009

 

In this instalment of Mintel's round-up of new packs from around the globe: a cosmetics pack with added bite, a shining example of adding value to a haircare product and a hot new way of serving sauces

 

The Hershey Company chocolate gift pack

Under the Hershey’s Kisses brand in China, the company has produced an excellent rigid box for its Fantasy mix. The box has a vacuum-formed insert, which contains two chocolate varieties in plastic pouches (160g). As we often see with packs from China, the box has a fold-over lid that clings magnetically to the litho-printed box.

 

 

Ghirardelli chocolate souvenir gift box

From Ghirardelli in the  US, a very clever pack for a selection of chocolate bars. Each bar is wrapped in a foil/LLDPE laminate and a litho-printed paper overwrap. The five varieties are colour-coded and slide into a cartonboard folder, which in turn has a wraparound sleeve printed litho on white lined cartonboard. As the sides remain open, the pack creates the impression of a library of books. Very effective.

 

 

DFI Brands pomegranate body lotion

From Singapore under the Guardian brand, 400ml of yoghurt body lotion is contained in an extrusion blow moulded PVC custom-shaped bottle. The screw-on lockable pump dispenser is injection moulded in polypropylene. Front and back labels are printed flexo on self-adhesive polypropylene.