REFILL FORMATS

The 16 broad categories of refillable formats identified by Vicky Lofthouse and Tracey Bhamra at Loughborough University can be condensed into six different areas, each of which can be tweaked to fit individual products.

 

Lightweight refill pack

Consumers buy a self-contained refill which they take home and put into a durable dispenser

 

New bottle, old dispenser

Customers buy a new bottle of product but reuse the dispensing pump from the original pack

 

Refill in-store

Customers take the original pack or their own pack to the store to be refilled

 

Industrial refill

Customers return the empty pack to the producer to be refilled, either by leaving it for collection or by swapping the original pack for credits or new product in-store

 

Refill on your doorstep

Customers dispense the quantity of product required from a delivery van, only paying for what’s taken

 

Concentrated refill

Customers buy a concentrated refill which they dilute with water and mix in a dispensing unit or old packaging