Tesco, Sainsbury's and Ocado to stock rPET Go Naked bottles
Jane Ellis, packagingnews.co.uk, 02 October 2007
Three more leading UK retailers will begin stocking Go Naked personal care and cleaning products in 100% recycled plastic packaging this month.
Tesco, Sainsbury's and Ocado will join John Lewis and Waitrose stores, which began stocking the brand - owned by Method Products - in 828ml rPET bottles in August.
Method Products said all of its UK stockists, including The Co-op and Selfridges, would switch in due course to these bottles, which are made by Amcor PET Packaging Europe.
Method Products' chief executive for Europe, James Tugendhat, said around 100,000 rPET bottles had been supplied so far.
¡°By this time next year we hope to have produced more than two million,¡± he added.
The next product to be re-packaged will be a handwash in a 354ml bottle, followed by a speciality cleaning product in the same size in the next four to six weeks.
All UK-filled products will be in 100% rPET bottles by the end of this year, followed by the firm's US-manufactured brands in 2008.
¡°As part of our commitment to being sustainable, we are looking for a reliable supplier of recycled pumps and triggers, so watch this space,¡± said Tugendhat.
Method Products is also developing vegetable- or soy-based inks, which are compatible with the surfactants in its cleaning products, for printing the recycled paper labels.
It is trialling refillable bottles in the US, and plans to introduce them in the UK in the future.
Method Products was founded in the US by Eric Ryan and Adam Lowry. In 2006 it opened its London office in Richmond, which employs seven staff, and it plans to expand and direct its European operation from there.
The original all-purpose spray bottle for the firm¡¯s dye- and fragrance-free cleaning products was designed by Karim Rashid, who also revamped Prada¡¯s packaging. |