Spectra Packaging targets growth after Liz Earle success

Simeon Goldstein, packagingnews.co.uk, 13 May 2009

 

Spectra Packaging is hoping its work for Liz Earle Naturally Active Skincare will be a springboard for growth in the sector.

 

Suffolk-based Spectra started in the packaging arena in January 2008 and is confident that being able to meet Liz Earle's exacting standard for its Orange Flower Hand Wash and Hand Repair products will be a good calling card for future business.

 

Sales manager Jonathan Powell told Packaging News that the contract had tested the firm's tooling resources from the beginning and demonstrated its capabilities. "It sets a high standard that we can offer to all our customers," he said.

 

Liz Earle wanted a HDPE bottle, rather than the more usual PET, and also specified the pumps pointed to the left when closed and the front when being used. The firm was also required to print the four-colour design on the correct face.

 

Errol Mills, packaging manager at Liz Earle, said: "Spectra met every challenge with clear thinking and a positive attitude, providing us with a product that only served to enhance the brand in the marketplace."

 

Spectra was set up in 2007 as a supplier of masterbatches, mostly to the toiletries sector, and started in the packaging sector last year. The ongoing Liz Earle project began in June.