| North America: Cosmetics beat stateside slump
Packaging News, 03 February 2010
In this month's round-up of global packaging trends, we head to North America and find that, while badly hit during the recession, brand development in the region still has plenty of tricks up its sleeve
The impact of the recession on brand development in North America is made clear by the sharp drop in figures for new products hitting the market. While more than 51,000 were recorded by Mintel¡¯s Global new Products Database (GNPD) in both 2007 and 2008, 40,843 new lines hit US and Canadian supermarkets in 2009.
The skincare, non-alcoholic beverages and healthcare categories in particular saw big drops, while colour cosmetics and air care products stood up well and avoided any slowdown in new product development.
Flexibles continued to dominate the choice of packaging for new products. The use of cartons in new products dropped by a third, while other pack types ¨C including flexible packs, bottles, tubs and trays ¨C all slid around a quarter. |
