Darlingisbeautiful creates limited edition jar for Belgian jam

Liz Wells, packagingnews.co.uk, 11 December 2008

 

French branding consultancy Darlingisbeautiful has created a limited edition pack for Belgian jam brand Materne to mark a 120 years since it first hit supermarket shelves.

 

The packaging recreates the iconic design Materne had on its jar 120 years ago with contemporary materials.

 

Darlingisbeautiful developed the look using a new clear label, printed in one colour, on a standard jar used by Materne.

 

The company said: "Using brand history allowed Materne to claim more than a century of practice, competency and expertise, which corroborates the new brand's values and reinforces its national leadership.

 

"Moreover, beyond the nostalgic affection conveyed by this trendy vintage style, this project emphasises the positive and authentic qualities that make Materne a great brand in Belgium."

 

The jar is currently on sale in Belgium and as a luxury item in Japan.

 

The limited edition pack is the fifth project created and managed by Darlingisbeautiful for Materne-Conflux since the agency launched in early 2008.

 

Darlingisbeautiful is looking to partner with designers and agencies in the UK to enable it offer worldwide design skills.

 

The company aims to build strong outsourcing relationships with companies and designers in France, Belgium, UK, the US, Japan and China.