| China: Snacks show Far Eastern promise
Packaging News, 03 March 2010
In our analysis of trends from across the globe this month, we look at new products launched in China, a country that hasn't been immune to the economic malaise but is quickly bouncing back in some sectors
China has felt the impact of the global recession, and new products recorded by Mintel¡¯s Global New Products Database fell from a 14,000 high in 2007 to 11,760 and 10,177 in 2008 and 2009 respectively.
The leading markets of skincare, bakery, snacks and non-alcoholic beverages have all slowed in the last three years, although the snacks sector rebounded in 2009 after new product launches halved in 2008. The alcoholic drinks market remains weak, with just 61 new products last year.
Flexible packaging remains the most popular for new product launches, but bottles and tubes are gaining ground. The use of most other pack formats has remained fairly constant, but jars have become less popular and around 50% fewer new products are packed in cartons compared to two years ago. |
