Reckitt Benckiser chooses Rieke Dispensing for E45 Cream

Liz Wells, packagingnews.co.uk, 10 July 2008

 

Household, health and personal care specialist Reckitt Benckiser has become the latest company to use Rieke Dispensing's 500g Airless HVDS pack for its E45 Cream.

 

The dispensing head has been designed to mirror the familiar lozenge shape of the E45 logo and enables the cream to be dispensed by using the elbow, allowing greater hygiene control for multiple user packs in hospitals, nursing homes and medical centres.

 

The head also features a suckback system that pulls cream back into the pump after operation, leaving a clean spout for each dispensing.

 

Anne Rees, E45 brand manager, said: "The pack's excellent evacuation capabilities maximise the cost-effectiveness of the treatment for end users."

 

Airless HVDS technology uses a combination of airless and piston-up technology to push product up from the bottom of the container.

 

It eliminates the waste problems associated with dispensing creams and lotions that cannot self level, where conventional pumps draw product up from the centre of a container and leave large amounts clinging to the side.