Ale brand uses a lighter bottle

Jill Park, Packaging News, 21 December 2007

 

Premium-ales producer Black Sheep has launched a lightweight bottle made by Ardagh Glass.

 

The weight of the 50cl bottle, developed with backing from the Waste and Resources Action Programme’s Glassrite Beer, Cider and Spirits project, has been cut by 25% to 293g.

 

Ardagh Glass will make 4.6 million bottles this year, saving 320 tonnes of carbon by reducing the weight.

Holy Grail will be among the brands using the bottle.