700ml bottle is Rockware first
Packaging News, 01 December 2006
Rockware Glass claims to have produced its first 700ml spirit bottle that weighs in at less than 300g.
The company¡¯s design and production team have spent 18 months developing the bottle, which weighs 298g and was created using the narrow-neck press and blow technique.
The lightest 70cl bottle previously created by Rockware weighed 340g.
Spokesman Simon Morgan attributed the reduction in weight to a more even spread of glass over the shape of the bottle but without weakening the overall structure.
The company said the lightweight bottle could be mass-produced but retained the strength and impact characteristics of a heavier bottle.
Morgan said the company was confident that the light-weight bottle would help glass maintain its position as the premium packaging material for spirits.
Rockware is in talks with its customers about using the bottle to package their own-labels brands, but is unwilling to disclose any names. |