Wrap launches online database for lightweight bottles

Jill Park, packagingnews.co.uk, 13 May 2009

 

Wrap stepped up its efforts to promote lighter glass packaging with the launch of a new online directory of lightweight wine bottles at the London International Wine Fair this week.

 

The online database is available free of charge and enables producers, agents, brand owners and retailers to view what has already been created in terms of glass bottles weighing 450g or under.

 

Wrap has also worked with British Glass to establish a methodology for UK manufacturers to calculate how much recycled content is in glass bottles.

 

The methodology is in line with the post 2010 Courtauld Commitment target that focuses on packaging optimisation as opposed to just weight.

 

Wrap is currently conducting a number of individual projects with brands, retailers and bottle manufacturers under its GlassRite scheme.

 

Next week, representatives from the body will meet with the Champagne Information Bureau in France to discuss packaging optimisation in the sector.

 

In the UK, Sainsbury's and Pernod Ricard have already started investigating the use of lighter bottles for thier cava and Mumm champagne ranges, respectively.

 

"Everybody is watching Sainsbury's and Pernod Ricard with interest," Wrap drinks category manager Nicola Jenkin told Packaging News. "They want to see whether these bottles are going to burst or if they are going to be OK."

 

Kindsland Wines and Spirit in Manchester is also working with Quinn Glass and Tesco to trial a 300g wine bottle. A mock-up has been created that will be tested through the supply chain and in stores.

 

This work with brands and suppliers has helped Wrap to dispel any doubts the industry had about the organisation's work, explained Jenkin.

 

"What's become much more noticeable as we've become more engaged with industry is while we've learnt a lot, the industry has learnt we are not a bunch of hippies either."

 

Wrap called on companies that wish to share their experience of lightweighting in the sparkling wine sector, or get involved in future projects, to contact the organisation.