Absolut launches bottle-shaped promotional pack

Jill Park, packagingnews.co.uk, 17 May 2010

 

Pernod Ricard's new Absolut Naturals range is being sold in trial size packs alongside the brand's original vodka as a promotion.

 

The 70cl Absolut Vodka original is being sold with a 5cl Absolut Pears bottle from the Naturals range in a plastic pack shaped like an Absolut bottle.

 

Consumers are able to view the two bottles, the smaller of which sits at the bottom of the pack, through the plastic outer packaging.

 

Swedish design agency Family Business in Stockholm designed the outer pack for Absolut.

 

Absolut Naturals are made from 100% natural ingredients and are available in nine flavours: pears, raspberry, citron, vanilia, apeach, kurant, mandarin, pepper and ruby red.

 

"With its innovative and striking design, the Absolut vodka original and pears pack is a clear example of the Absolut belief that 'doing things differently leads to something exceptional'," said head of vodka at Pernod Ricard UK Mark Hamilton.

 

Pernod Ricard is part of the Pernod Ricard Group, which owns Chivas Regal, Havana Club and Jacob's Creek, amongst others.