Sidel tackles rugby-shaped bottle work

Simeon Goldstein, packagingnews.co.uk, 27 July 2007

 

Sidel has produced a water bottle shaped like a rugby ball for this year's World Cup in France.

 

The company, part of packaging giant Tetra Laval, said the oval-shaped 750ml PET bottle, which stands on a kicking tee, had an authentic look with 10,000 dimples on four panels, stitching and even an inflation valve.

 

To avoid distorting the shape of the ball, the label for Eaux minerals d'Alet has been placed under the bottle.

 

The bottle will be sold at major French retailers during the World Cup, which runs from 7 September to 20 October.

 

Sidel manufactures glass and plastic packaging for liquid products.