Singing bottle takes on Arnie in glass recycling cartoon

Simeon Goldstein, packagingnews.co.uk, 13 May 2009

 

The glass sector has a new foot soldier in the battle to promote recycling in the form of Hank, 'the singing bottle'.

 

The European Container Glass Association (Feve) has developed Hank to appear in cartoon adventures about glass recycling using the 'I'll be back' line made famous by Arnold Schwarzenegger in 1980s movie, The Terminator.

 

The cartoons will form part of a Friends of Glass marketing and social networking campaign used across the continent and will be translated into 14 European languages.

 

Nearly eleven million tonnes, or 62%, of container glass was collected for recycling in 2007, and Feve hopes the campaign will help focus on the remaining 38%.

 

Feve president Dominique Tombeur said: "We hope Hank will help raise greater awareness about the importance of glass recycling."

 

Hank can be viewed via the YouTube video below

Looking in on Quinn Glass

Simeon Goldstein, Packaging News, 30 September 2009

 

For much of this decade, Quinn Glass has been embroiled in litigation and debate surrounding planning permission for its high-tech bottle plant in Cheshire. However, says Simeon Goldstein, there is more to the site than the controversy