| O-I eyes best in class title for beer bottle
Packaging News, 27 February 2007
O-I Glass is waiting for confirmation that bottles it has designed for Adnams brewery, the first in the UK to use narrow-neck press and blow technology, will be the new best in class for 500ml beer bottles.
At 299g, the amber glass bottles are 40g lighter than the current UK best in class, the 500ml Guinness bottle, but maintain the brand¡¯s recognisable bullet-shaped profile.
Adnams has been using the new bottles since January, and expects that reducing the weight will cut the amount of glass going into the waste stream by 500 tonnes a year.
O-I Glass is starting to talk to other companies interested in the technology and hopes this line, which is one-third lighter than the line it replaces, will become a benchmark for glass bottles.
Sales manager Paul McLavin said: ¡°Given the supermarkets¡¯ well-publicised commitment to reduce packaging waste, Adnams¡¯ initiative could act as a significant step change in the industry.¡±
Nicola Jenkin of the Waste and Resources Action Programme¡¯s retail innovation team said: ¡°Alongside reducing weight, brands also need to preserve their identity. ¡®Right-weighting¡¯ of glass products addresses both of these concerns.¡± |
