World Design: Coop Jamada mousse soap

Packaging News, 04 June 2008

 

From Switzerland comes a well-thought-out hand wash.

 

Coop has released Jamadu mousse soap in an oval-shaped, injection-stretch-blow-moulded PET bottle, with a lockable pump dispenser, injection-moulded in PP.

 

The front label is screen-printed on clear, self-adhesive PP, while the back label has a tropical backdrop printed on the reverse and is printed litho on the front with product information.

 

To make the pack appealing to children, a plastic model of an animal is wrapped around the pump pack dip tube and shows up inside the bottle.