Packaging on YouTube: a designer chair made from recycled plastic bottles

packagingnews.co.uk, 21 May 2010

 

In this week's Packaging on YouTube, designer chair manufacturer Emeco creates a chair made from recycled Coca-Cola bottles that is encased in a block of ice.

 

The chairs go on sale from next month and Coca-Cola estimates that more than three million PET bottles a year will be turned into chairs.

 

Gregg Buchbinder, chairman of Emeco, said: "Although reengineering a core product is a significant investment for us, I was excited about the impact of reusing the PET from about three million plastic bottles a year.

 

"That's a lot of bottles and a lot of chairs. The new chair is the strongest, and most beautiful we can make. We’ve turned something many people throw away into something you want and can keep for a long, long time."

 

The video is part of the publicity campaign where the first chair was encased in a block of ice.