O-I bottles win German design awards

Simeon Goldstein, packagingnews.co.uk, 17 August 2009

 

Two O-I glass bottles have won in the packaging category at Germany's Red Dot communication design awards.

 

Bottles for True Fruits smoothies and Veen mineral water were among the 55 packaging winners of the 470 advertising products that were recognised in the competition. More than 6,100 products from 42 countries were submitted.

 

 

 

Inga Koster, head of marketing and finances at True Fruits, said it was important to choose a packaging material that fitted the brand identity.

 

"The True Fruits packaging material and the design have to pinpoint the corporate philosophy – 'true fruits, no tricks' and convey the pureness and high quality of the product," she said.

 

Other winners in the packaging category include Highland Spring's Gleneagles water, New Amsterdam Gin and a pack for Spanish salt company Soso.

 

Peter Zec, who created the Red Dot award said: "The economic crisis appears to spur on the creativity of communication designers. The standard of the submitted works has never been so high."

 

Matthias Warneke, O-I marketing manager for non-alcoholic beverages, said: "The fact that both products are awarded in this prestigious competition proves the value glass packaging can add to a product."

 

A winners' ceremony will take place at the Red Dot museum in Essen, Germany, in December.